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How can SCM enable value co-creation with customers and partners?

How can SCM enable value co-creation with customers and partners?
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Impact On Company Delivery Dimensions , Customized Solutions , Supply Chain Management , Value Proposition , Company Delivery Dimensions , Competitive Advantage , Operations Planning , Customer Satisfaction , Operations Management , Supply Chain , Long Term Partnerships , Digital Technologies , Digital Transformation , Supply Chain Digitalization , Chain Digitalization , Predictive Analysis , Service Dominant Logic , Customer Centric Perspective , Value Delivery , Manage Value Co Creation Outcomes , Performance Metrics , Value Contribution ,

"Customer brand engagement and co-production: an examination of key bou" by Riza Casidy, Civilai Leckie et al.

Purpose: Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer innovativeness and perceived economic value as important boundary conditions on the effects of customer brand engagement behavior on co-production, which subsequently influences customer satisfaction. Design/methodology/approach: The authors test the model using survey data from 430 users of a digital platform (i.e. UBER) in Australia. Hypotheses were tested using the bias-corrected bootstrapping method. Findings: The findings suggest that customer innovativeness and perceived economic value positively moderate the effects of customer brand engagement behavior on co-production. Further, the mediating effects of co-production on satisfaction are stronger for highly innovative customers and for those who associate high perceived economic value with the brand. Research limitations/implications: This study provides novel ins ....

Eco Production , Customer Behavior , Ustomer Brand Engagement Behavior , Ustomer Innovativeness , Customer Satisfaction , Digital Platforms , Service Dominant Logic , Sharing Economy ,

Customer Experience Transformation: how to get the essentials right first | By Alessandro Inversini – Hospitality Net

If we believe that the customer experience is the future of business, then understanding how your customers perceive their interactions with your company is a vital key to success. Getting essential customer experience right in every touchpoints can lead to more meaningful and transformative moments during the customer journey. ....

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