Engine roar will live on thanks to BMW and Serviceplan Middle East campaign
DUBAI: BMW Middle East in partnership with its Dubai importer AGMC, and agency Serviceplan Middle East has released a new NFT, or non-fungible token, campaign called the “Museum of Sound.” Electric cars are becoming more commonplace as consumers look to a sustainable future. By 2023, BMW will have 25 electric car models on the road, and so the car maker wanted to record and