When it pops, all you have to do is go like this and look at that. the whole thing, the whole thing comes right off. and there are no sharp edges because we didn't cut the can, we popped the seal that holds this lid to the can. >> that's revolutionary. this is something else i'm in the market for. >> we think about stuffing and sweet potatoes and all sorts of things we're putting into containers. sometimes we use disposable containers, and where does everything go? everything is in the kitchen. you are like, enough of that. look at these. look at that. they are going to expand to accommodate a...