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But particularly andre, becoming more obsessed with a kind of adventurous landscape of music. >> ♪ yeah, i'm afraid, like i'm scared as a dog-- ♪ >> serious hip-hop knew about outkast, but they came out with an album, bob, and they come out with a song called hey-ya. >> ♪ i know for sure. >> it is barely a hip-hop song really, i'm not sure what it is, but it's this kind of frothy 60s like, sounds like something that moe time might have put out in young america. >> ♪ 28 hey-ah hey-ah . ♪ >> next thing you know, everyone is singing this one line, shake it, like a polaroid picture. >> â...

Outcast became rap's beetles in the 2000s because we found both but particularly andre becoming more obsessed with the kind of adventurous landscape of music >> always knew about outcast then come out with an album speaker box and the love below and they have this song called hey ya. >> ♪. ♪. ♪ it's bare al hip hop song really, i'm not sure what it is but it's got this kind of frothy 60's vibe sounds like something mo town would have put out when they're doing the sound of america. hey ya ♪, ♪ >> next thing everybody is singing this one line, shake it like a polaroid picture. >> shak...

Inevitable just about the time i'm becoming aware of hip hop culture it's literally coming of age. hip hop has been around i discover for some 25 years now during that time not only established itself as most popular, plaintiff music, it's altered the language >> the oscar goes to it's hard out here for cool. >> you know what? i think it just got a little easier out here for a pimp. >> we're seeing hip hops in everything, soda commercials, then it's in sound tracks, being used as bumper music in sports, and fashion, and shoes, and everything. >> never done it with a machine >> it was easy, how...

>> cat patrol want to make sure my cats control ♪ ♪ >> rick rubin created so many classic hip hot record, mixing it with an acdc guitar staff. that's rick rubin 101 >> do you know what i'm stopping you for. >> because i'm young and black and my hat is real low. >> jay-z represented the fact that you could have longevity in hip hop and for the longest time new york had been the center of the world in hip hop. south for the most part hadn't really made itself heard. and that starts to change in the 2000s you're getting outcast, and outcast is amazing. >> one, two, one, two, three.

>> polaroid was instant camera and the picture came out and for some strange reason as the image was forming, people would do this, they would shake it. as if that was going to make it happen faster, he says that line in the song and suddenly everyone is doing it, and you have this cultural moment everybody feels they need to be part of. you know you tap into something that's what outcast did >> if you're going to do anything, do it a 100%. anything, do it a 100%. today, we're producing renewable diesel that can be used in existing diesel tanks. and we're committed to increasing our renewable ...