inevitable just about the time i'm becoming aware of hip hop culture it's literally coming of age. hip hop has been around i discover for some 25 years now during that time not only established itself as most popular, plaintiff music, it's altered the language >> the oscar goes to it's hard out here for cool. >> you know what? i think it just got a little easier out here for a pimp. >> we're seeing hip hops in everything, soda commercials, then it's in sound tracks, being used as bumper music in sports, and fashion, and shoes, and everything. >> never done it with a machine >> it was easy, how do you do it >> we in the hood, we're like, yeah, yeah, yeah. >> in that moment, a lot of rappers were celebrating they