CNN CNN Newsroom August 6, 2013 17:59:00
>> reporter: despite grabbing viewers with the blood and guts footage that many says demonizes their cash cows, they say conserving sharks is truly at the heart of the event. that and, well, ratings, of course. this year's shark week is already breaking rating's records. sunday night's review had 5 million viewers. it's the highest rated show in the 26 year of the series. jake tapper, cnn, washington. >> i am one of those people who is a loyal follow lower. the guy with discovery channel was sitting on a shark couch. it had a fin and everything. shark week this week. take a look at this as w...
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