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Camus and Shede Spirits launch duty free exclusive Camus has agreed a collaboration with Baiju brand Shede Spirits. Shede Founder’s Tribute, which was unveiled at a special launch even in Shanghai. The partnership will see Camus support Shede’s development in international domestic duty-paid markets, starting with France and e-commerce in the EU. Camus Group President Cyril Camus said: “This collaboration has shown Camus’ determination to further build Baijiu’s impact in the international market, duty free and duty paid. We look forward to embarking on this brand new journey toge...

Camus Cognac and Shede Spirits have launched Shede Founder's Tribute in China's GTR Shede's Founder's Tribute, unveiled last week, is the result of a partnership between the Cognac company's dedicated baijiu unit, Camus International, and Chinese spirits producer Shede Spirits. The 53% abv expression will be available in Macau and Hainan GTR outlets from the second half of 2021 at an SRP of US$65. Founder's Tribute will also be rolled out to travel retail locations in Korea and Singapore at an unspecified time in the future, dependent on the COVID pandemic and the hoped-for recovery of G...

Shede Spirits and Camus create baijiu 26th April, 2021 by Melita Kiely Camus International partnered with leading baijiu company Shede Spirits to create a baijiu, called Shede Founder’s Reserve. L-r: Cyril Camus, president of Camus Wines and Spirits, and Pu Jizhou, CEO and vice president of Shede Spirits Camus International is a subsidiary of Cognac producer Camus Wines and Spirits, focused exclusively on the distribution of Chinese baijiu products worldwide. Its portfolio includes Kweichow Moutai. Shede Founder’s Tribute will be available exclusively in duty free in limited quantities,...