Morgan Hampton, Local Journalism Initiative FILE PHOTO - Ty Pozzobon, aboard Bone Handle, competes in Round 1 of the Professional Bull Riders Monster Energy Invitational in New York's Madison Square Garden, Friday, Jan. 4, 2013. Image Credit: THE CANADIAN PRESS/AP/Richard Drew December 17, 2020 - 7:00 PM Shell Rotella launched a charitable initiative this year known as the ‘Rugged Ride for Charity’. The fundraising program is part of Shell Rotella’s sponsorship of the Pro Bull Riders Canada Monster Energy Tour 2020. At each of the Monster Energy Tour’s te...