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Digital influencers captivate Gen Z attention

Just three days after Liu Yexi made her debut on Chinese short video app Douyin, she attracted 2.3 million followers. In her first video clip, which lasted about two minutes, the virtual beauty blogger sat in a neon-lit alley and did her makeup in a mirror while dressed like a Taoist priest. ....

Wang Fei , Zhang Yi , Luo Tianyi , Louis Vuitton , Liu Yexi , Zhao Zhanling , Media Research , Shenzhen Chuangyi Technology , School Of Journalism , Renmin University Of China , Culture Co Ltd , Internet Society Of China , Lil Miquela , Internet Society , Renmin University ,