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L'Oréal taps into the K-Beauty with new luxury brand SHIHYO

The cosmetics giant has partnered with Hotel Shilla and Anchor Equity Partners, to create SHIHYO, a new luxury skincare beauty brand inspired by the Asian wisdom of the 24 seasons.

Launched in the North Asia region, the new brand is based on the naturality of 24 herbal ingredients harvested at the peak of each season, combined with proven efficacy based on scientific research and innovation. All formulas include the signature ingredient called ShiHyo24, a patented, nutrient-rich. ....

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L'Oréal enters joint venture to launch new beauty brand

The Shihyo flagship store will open in the coming months at The Shilla Seoul Hotel ....

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L'Oréal, Shilla and Anchor Equity JV launches new Shihyo skincare brand

L'Oréal, Shilla and Anchor Equity JV launches new Shihyo skincare brand
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