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Shingie Chisoro-Dube is a researcher at the Centre for Competition Regulation and Economic Development (CCRED), University of Johannesburg. Simon Roberts is professor at CCRED, University of Johannesburg, and visiting professor at the Institute for Innovation and Public Purpose at University College London. Citrus exports overtook wine as South Africa’s largest agricultural export in 2010 and grew to 2½ times the value of wine exports by 2020 (see graph). The growth in export earnings over the past decade has been driven by higher value “soft citrus” varieties along with lemons and limes, while the growth in the export of oranges was more important in earlier years. South Africa is genuinely a world leader, with improved home-grown varieties and smart agriculture techniques being applied in upgrading production.