In a chemical-free process and never dumped into the environment but won't say much more how the system works. that's their secret developed in a remote lab in north dakota over the past eight years. where are we now? >> sort and ship facility. >> reporter: they will say they hope to take the idea far beyond vegas putting these fresh shrimp farms and new jobs near every major city. you think that will sell? >> absolutely. >> reporter: counting on it? >> i'm counting on it big time. >> reporter: tom foreman, cnn, apex, nevada. the most under covered stories of the week. now, stories that have...