US retailers offering curbside pickup grew digital revenue by 49% in 2020, data shows
Published on In 2020, retailers who innovated to keep up with the changing consumer behavior reaped bigger than those that did not. According to the research data analyzed and published by Comprar Acciones, retailers offering buy-online-pickup-in-store (BOPIS) options increased their digital revenue by 49% year-over-year (YoY) on average. Comparatively, other retailers had an average increase of 28%. A report from Adobe Analytics states that curbside pickups in the US shot up by 88% between November 1 and December 9, 2020. Curbside pickups accounted for 23% of all orders during the period. ...