Live Breaking News & Updates on Shirt Business Wasn T|Page 1

Packing boxes getting ready for the fedex guy. and finally, the company had to figure out how to promote the brand beyond word of mouth. it s about getting your own customers and creating a strong digital strategy for us to say, hey, we re here. when talking to investors, the order of their pitch was deliberate. not only were we raising money to address these three pillars, but we were doing it in that order. that s sort of how we roll out the spending. and ledbury s business plan was being updated and improved. it becomes dramatically better because you re sharing your dream, the workings of your company with people smart enough to help you out. not every investor said yes. the pair took every no in stride. one or two people who said no, you know, the timing wasn t right and the shirt business wasn t right for them. but i think we gained a lot of value from those conversations. it helped they knew what kind of partner they wanted. ....

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