Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
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Source: retaildive.com
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Twitter to Combine Shopping and Livestreams, Teams Up With Walmart to Test New Feature
Twitter is testing a new Live Shopping feature which allows users to browse and shop items while watching a livestream. Twitter is conducting the first test of Live Shopping in collaboration with Walmart. The event will be hosted by singer and songwriter Jason Derulo.
Source: ndtv.com
Walmart will be the first retailer to test Twitter's new livestream shopping platform – TechCrunch
Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off […]
Source: techcrunch.com