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Seeing as it relates to how the shopping pattern is happening at lowes right now. the total is 3456, please. reporter: but the surge in early holiday shopping is overwhelming some smaller retailers. having people come early was making me a little nervous. reporter: brandy, owner of the little apple in philadelphia, says supply chain issues delayed keyhole day merchandise. two of my large orders i had to cancel. reporter: and while she s had to raise prices to offset higher freight costs, she says shoppers are still buying. and is expecting a larger than normal crowd on black friday. people are still coming on black friday which is a new phenomenon. reporter: and there may be another phenomenon for early shopping and lots of this holiday season. something that can t be defined by a number or economic indicator. the holidays of course bring people together and that is the spirit that, you know, people are trying to capture and by coming out and shopping and ....
Shopping timeline, not just for this historical trend but also because of some concerns around supply chain disruptions and inventory issues. reporter: and there s no indication 30-year record inflation is stopping shoppers from spending. we are expecting that retail sales will grow between 8.5 and 10.5%, much higher growth than the level of inflation. reporter: and it s not just growth but record spending. up to $860 billion in the last two months of 2021. 2 million more people are expected to shop from thanksgiving day through cyber monday this year compared to last. those trends we are seeing as it relates to how the shopping pattern is at lowe s right now. reporter: but the surge in ....
Visa and master card, they are really drilling down. one thing you did not mention, there is a patent by master card to use d.n.a. data bank so way in the future they will use, talk about personal information, your d.n.a., to market to you. shepard: weird. hang on, i will bring in a financial advisor at chapman investments. is there anything we can do to keep them out of our shopping pattern? guest: you have to stay ahead of the game. in question, things are happening each day with new technology and you need to be aware. what you can do is actually ask when you do a purchase online, and that is what this is about purchasing online, they don t know who you are but they know your e-mail address and i have my e-mail address, my name in my e-mail, guess what they can go online and google and find out more information about me. ....