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Being competitive in the marketplace. our hotel client were saying, your prices are too high. ron fernandez was shugar s broker. he bought soap from shugar soapworks and, in turn, sold it to some of las vegas biggest hotels. but that wasn t enough to save the partnership. when fernandez learned he could source the same products he was getting from shugar for 25% to 30% less overseas. with the loss of the vegas business, shugar soapworks revenue plunged from $5 million a year to less than half of that. within one fell swoop, it really dropped significantly. things were not looking good for the company. but shugar wasn t ready to close the doors just yet. instead of sitting around saying, oh, poor me, why did i lose that could i have done something better no. what we have to look for is what s in the future. what s next here and the year after. ....