Forest for Rest by Leaping Creative: 2020 Best of Year Winner for Spa
Forest for Rest by Leaping Creative: 2020 Best of Year Winner for Spa January 13, 2021 Photography by Minjie Wang. Rooted in traditional medicine, the Chinese foot massage has been around for millennia. But it wasn’t until the late 20th century that the practice gained mainstream popularity. Today, however, it is typically associated with older people seeking relief from the aches and pains of aging. Because of that stereotype, the treatment struggles to attract new and younger devotees. To draw Gen Y and Z clients to the Forest for Rest foot spa, Leaping Creative developed an intriguing na...