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Virgin companies join forces to support more start-ups Updated: July 12, 2021, 11:54 am © Shutterstock / Peshkova New research from Virgin Money and Virgin StartUp has revealed more than three-quarters (77%) of UK entrepreneurs admit to needing more support than anticipated when starting out. Access to funding, establishing the brand, finding their audience and staying open during Covid are all front of mind for Britain’s entrepreneurs, the study found. More than one in three (36%) would-be entrepreneurs are concerned about what financial support is out there. But nearly three quarters (74%) of entrepreneurs feel more confident about the future. Key drivers for increased optimism include the economy bouncing back (45%), customers’ willingness to spend again (44%) and more demand for what their business offers (41%).

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