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Dec 21, 2020 SPONSOR Global luxury and streetwear multi-brand retailer and brand Concepts announces the opening of their new store in New York City, at 99 University Place in the heart of the Union Square neighborhood. The new 2,500 sq. ft. space, in New York City is the fifth Concepts retail location, adding to the brand’s presence in Boston, Shanghai, and Dubai. Five years after opening their first New York City space in the Tribeca neighborhood, Concepts’ new store supports the brand’s growth in community presence and is a reflection of the expanding business. This store follows the ...

Details on the new space. Having just opened the doors to a new store in Boston two short months ago, Concepts continues to expand its retail footprint with a new shop opening in New York City. The Boston-bred sneaker boutique will occupy 2,500 square-feet of space in the heart of the Big Apple's Union Square neighborhood, with the latest space designed in partnership with global creative agency Sid Lee. The store boasts two entrances, with a pavilion at the center creating a unique retail journey for shoppers as they make their way through the open space. The spot offers diver...

Credit: Darryl Dyck/Bloomberg Molson Coors has added Droga5 to its agency roster, a spokeswoman for the brewer confirmed. The news comes on the same day that Heineken USA confirmed that it was parting ways with the Accenture-owned shop on Dos Equis, which will now be handled by Sid Lee. A Heineken USA spokesman confirmed to Ad Age that Droga5 did not participate in the review.  Droga5’s addition to the Molson Coors roster is not expected to result in work being pulled from the brewer’s other agencies. The company works with DDB on its biggest brands, including Coors Light and Miller Li...

Plus, how to elevate brand purpose The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo December 15, 2020 Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive...

Dos Equis Selects Sid Lee as US Agency of Record The beer brand is looking for a new creative outlook and more audience engagement Dos Equis December 14, 2020 Heineken USA has appointed Sid Lee as its U.S. creative agency of record. The global agency will lead the account out of its Los Angeles and New York offices. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.