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Working. >> if you are define success of we won the election or how did the optimizer specifically do it the only thing i can look at it is we got more impressions, we had larger audience and we paid less for it because we were willing to buy things in untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations where as romney campaign was running shows on 15 different cable stations. >> patrick is a republican consultant who has been preaching to his party for year. >> is one side doing better than the other? >> i don't think it's a questio...

Working. >> if you are define success of we won the election or how did the optimizer specifically do it the only thing i can look at it is we got more impressions, we had larger audience and we paid less for it because we were willing to buy things in untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations where as romney campaign was running shows on 15 different cable stations. >> patrick is a republican consultant who has been preaching to his party for years about political data. >> is one side doing better than the other? >> i don'...

Working. >> if you are define success of we won the election or how did the optimizer specifically do it the only thing i can look at it is we got more impressions, we had larger audience and we paid less for it because we were willing to buy things in untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations where as romney campaign was running shows on 15 different cable stations. >> patrick is a republican consultant who has been preaching to his party for years about political data. >> is one side doing better than the other? >> i don'...

Whether or not the optimizer was working. >> if you are define success of we won the election or how did the optimizer specifically do it the only thing i can look at it is we got more impressions, we had larger audience and we paid less for it because we were willing to buy things in untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations where as romney campaign was running shows on 15 different cable stations. >> patrick is a republican consultant who has been preaching to his party for years about political data. >> is one side doing...

Whether or not the optimizer was working. >> if you are define success of we won the election or how did the optimizer specifically do it the only thing i can look at it is we got more impressions, we had larger audience and we paid less for it because we were willing to buy things in untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations where as romney campaign was running shows on 15 different cable stations. >> patrick is a republican consultant who has been preaching to his party for years about political data. >> is one side doing...