Millennial Brand Guru Erin Kleinberg Launches Sidia
If you need to build a millennial brand, you call Erin Kleinberg. The Canadian marketer/designer/creative visionary has advised everyone from established luxury houses to Instagram-famous start-ups on how to navigate the finicky consumer group. (The client page of her Toronto and New York-based creative advertising agency, Métier Creative, reads like a twenty-something’s Pinterest board named “dream shopping wish list.”) Kleinberg’s latest project, Sidia, is a brand of her own. Originally an off-shoot of Métier’s corporate gifting program called Out of Office, the tightly edited l...
Source: fashionmagazine.com