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Entrepreneurs. hi, there, john. >> how are you? >> i'm good. i want to start with talking about seo has evolved. it truly has changed a lot over the past few years. >> i suppose at one point, seo was really looked at as this dark art for ways to trick the search engines so your content or web pages could show up higher than your competitors. google, they have one goal. if you turn to a search engine and type in a term, they want to give that person the best, most accurate, most useful content possible. they have caught up and rooted out a lot of the spammy things people used to do under the na...

>> i'm good. i want to start with talking about seo has evolved. it truly has changed a lot over the past few years. >> i suppose at one point, seo was really looked at as this dark art for ways to trick the search engines so your content or web pages could show up higher than your competitors? google, they have one goal. if you turn to a search engine and type in a term, they want to give that person the best, most accurate, most useful content possible. they have caught up and rooted out a lot of the spammy things people used to do under the name of seo. seo is certainly now evolved to inste...