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The Agency for Integrated Care takes on 'Ok Boomer' saying in new campaign

Published: January 15, 2024

AIC seeks to transform perceptions towards the older generation and combat ageism through its "Break The Silver Ceiling" campaign, recruiting several seniors in a run spelling "Boomer is OK" on the map.

Source: marketing-interactive.com

Related Topics:

Singapore GeneralEva LimJack NeoShanti PereiraMavis NeoLittle AgencyAgency For Integrated CareIntegrated CareBridget Jeet PereiraSecret Little AgencyMark OngSilver CeilingSoutheast AsiaSilver CeilingIc Break The Silver CeilingIc Seniors CampaignIc Jack NeoIc Mr Sabotage