Digital ad spends to outpace TV spends this year: Report
At the moment television remains the largest advertising spend mediums, with a share of 40% of the entire pie
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At the moment television remains the largest advertising spend mediums, with a share of 40% of the entire pie
Best Media Info: As per the report, the Indian digital advertising industry stood at a market size of Rs 29,784 crore, growing at 39.5% over 2021, and is predicted to reach Rs 51,110 crore, with a compounded growth ra| Advertising News
Company chiefs, agency leaders, and category heads give their say.
Best Media Info: Dentsu India has released its research report titled 'Adoption of XR technology in India’. The report has been created in collaboration with Recogn - dentsu India's research division, and Digital Be| Digital News