The Continent: Africa's ambitious newspaper, designed for WhatsApp
The debut edition went out to friends and family, but "after 48 hours, we had 1,000 subscribers. We achieved virality in a week," said Allison.
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The debut edition went out to friends and family, but "after 48 hours, we had 1,000 subscribers. We achieved virality in a week," said Allison.
Late one night, South African journalist Simon Allison woke up his wife with an idea: a weekly African newspaper for Africans, distributed through WhatsApp. She told him to go back to sleep, and “keep it for the morning,” but that was the birth of The Continent, in the middle of the COVID-19 pandemic. Even though it is published as a PDF and distributed on a messaging platform, The Continent feels like an old-fashioned newspaper: catchy headlines, short stories, reported pieces and interviews. It is also free and available only through WhatsApp, the most widely used messaging system in Afr...
"Journalism now functions to condense, contextualize, and curate the sheer volume of information that is out there and accessible to all — to stand between readers and the abyss of the infodemic."
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