Siaya print ads | Communication Arts
Siaya print ads With the help of EunSun Choi’s intricately crafted dolls, these surrealist print ads reveal the strange things that happen when people spend too much time indoors. Responses by Carle Coppens, chief creative officer, Havas Canada Background: The goal of this print campaign was to introduce Siaya’s outdoor clothing brand to the public. A public that had already seen countless photos of fresh-faced women and their frozen-bearded partners navigating their way up snowy mountains—and smiling through the effort the entire way. Reasoning: For almost two years now, we have been ...
Source: commarts.com