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April 9 2021, 9:00 am | BY Ricki Green | No Comments Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign ‘Every Millimetre Matters’ via independent creative agency Emotive, which features Ash Barty, Kyle Chalmers and Brandon Starc.   The latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters. While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why e...

Emotive adds Rhian Mason as head of content distribution March 10, 2021 9:39 Emotive has hired Rhian Mason as head of content distribution, focusing on social and earned media. Mason joins from DDB Group’s Mango Communications after 18 months as head of social and content. Previously, she was at IPG Mediabrands across Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships. Rhian Mason has joined Emotive from Mango “Emotive do things differently, as a long-time ad...

Creative agency Emotive has today announced the appointment of Rhian Mason as head of content distribution.   Mason joins Emotive from the DDB Group where she led social strategy and content for Mango Communications and DDB Sydney, delivering integrated strategy, social, and influencer expertise within PR and creative disciplines. Prior to DDB Mason worked for IPG Mediabrands in Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships. Mason will lead Emotive’s conte...

Emotive makes triple hire, names James Pash as creative director December 15, 2020 9:15 Independent creative agency Emotive has announced three new appointments, adding James Pash, Katrina Maw and Ciaran Miller-Stubbs to its team. The agency brings on board Pash as its new creative director, while Maw joins as an executive producer and Miller-Stubbs takes on the role of business director. James Pash, Katrina Maw and Ciaran Miller-Stubbs New creative director Pash, who starts in January, has been added after a series of business wins for Emotive, arriving from Rothco, Ireland. In Australia he...

Independent creative agency Emotive, has today announced the appointment of James Pash, Katrina Maw and Ciaran Miller-Stubbs.   Pash (left) joins Emotive as creative director to keep up with the growing demands of the business after a series of new business wins. He joins from Rothco, Ireland, where his work was awarded at D&AD, D&AD Impact, Cannes, the Clios, and The One Show. More locally, his agency experience includes BMF, Leo Burnett Sydney, and TBWA Sydney, creating award-winning work for the likes of Virgin Mobile (‘Data Auction’), Toohey’s Extra Dry (‘Portals’), Commonwealt...