How Ben & Jerry's showed that creativity can beat powerful
How Ben & Jerry’s showed that creativity can beat powerful "Fearless play", argues executive creative director and partner of The Hallway, Simon Lee, is vital in the face of adversity. February 12, 2021 9:30 by SIMON LEE Ben & Jerry’s ice cream founders Ben Cohen and Jerry Greenfield had every right to be fearful in 1984. At a meeting in a dark corner of an airport restaurant, their distributor told them the Pillsbury Corporation had bought Haagen-Daz and was threatening to stop selling him Haagen-Daz if he continued to sell Ben & Jerry’s. Haagen-Daz was the distributor’s main money...
Source: mumbrella.com.au