Ingrid Starnes is imagining a new future for fashion – make less clothes
Essay Earlier this year, Ingrid Starnes was forced to close all its retail stores after Covid-19 severely disrupted its business. Now the fashion label is embarking on its next chapter with a brand new business model – one which promotes an honest and sustainable future for fashion, writes Ingrid Starnes managing director Simon Pound for Ensemble. For our next season we won’t decide how many pieces to make, our customers will. We think too many clothes are being made, which is perhaps a contradictory position for a fashion label, but we’re really trying to do something about it. This at...
Source: thespinoff.co.nz