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Consumer focus on quality is at its highest level recorded, driven by higher earners who have the disposable income to “trade up”, new research reveals.

14th April 2021 According to IGD’s latest Shopper Confidence Index, focus on quality for the year ahead is at its highest level recorded, driven by higher earners who have the disposable income to “trade up”. Shopper confidence also remains at its highest level in over a year, driven by the easing of lockdown restrictions, the vaccination programme, and a focus on Easter. However, IGD found that shopper sentiment is becoming increasingly polarised between income groups and an expected K-shaped recovery – characterised by a stark split in the recovery pace of the economy – will see s...

Consumer confidence is at its highest level in over a year, new research reveals. The latest IGD Shopper Confidence Index shows consumer confidence

Consumer confidence improves with vaccine roll-out Print Shopper confidence has increased slightly to -5, its highest level since February 2020, new research reveals. The latest IGD Shopper Confidence Index shows shopper confidence fluctuated slightly across the month and dropped to -7 in early January following the new national lockdown and ‘stay at home’ message, combined with the rising number of Covid-19 cases, hospital admissions, and deaths. The index rose to -4 at the end of the month as the UK passed the halfway point towards its mid-February target of administering at least one ...