Page 39 - Simple One News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Nestlé has added a new version of Shreddies cereal made with just four ingredients. Called ‘The Simple One’, it is made with wholegrain wheat, fruit purée, date syrup and “a pinch” of salt, and is non-HFSS – meaning it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising.  Nestlé Cereals marketing director Toby Baker said it marked “our new innovative approach to NPD, in which we are not just reducing negative nutrients, but starting with less – just four ingredients in this case”. The cereal’s nutritional credentials ...

19th April 2021 Nestlé Cereals has announced the launch of Shreddies The Simple One, a new breakfast cereal made using only four ingredients and containing less than 5% sugar. Made with whole grain wheat, fruit puree, date syrup and a pinch of salt, Shreddies The Simple One has been designed for health-conscious consumers. It is a non-HFSS (high in fat, sugar or salt) product, contains no refined sugar and is free from artificial colours and flavours. The product is also all green under the government’s nutritional traffic light labelling scheme. Toby Baker, Regional Marketing Directo...