Changes to Menu Messaging Can Increase Sales of Climate-friendly Food
Food-production accounts for a quarter of all greenhouse gas emissions, with animal-based foods contributing double the amount of emissions to plant-based foods. Shifting consumer demand away from animal-based foods toward more plant-based alternatives is critical for reducing food-related climate change impacts, as well as resource use and biodiversity loss. New research suggests that making simple changes to messaging on restaurant menus may help consumers make this shift.