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"I didn't want a Michelin star chef to endorse Rasna": Piruz Khambatta

âI didnât want a Michelin star chef to endorse Rasnaâ: Piruz Khambatta
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Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Traditionally consumed as a summer beverage, Rasnaâs instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.
Itâs, in fact, the core message of the leading beverage brandâs ongoing influencer marketing campaign #LoveURasnaRecipes. Rasna is educating consumers about how its flagship product can be used in ways other than the usual fruit beverage.

India , Kanak-khathuria , Piruz-khambatta , Rasna-kesar-elaichi , Michelin , Bake-king , Bharatz-kitchen , Veg-village-food , Simply-swadisht , Village-food , Love-you , Grapes-digital

Rasna's new avatar, a flavour ingredient for cake, cookies and jellies

Rasna has also collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has associated itself with famous regional influencers in the food category, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and chefs explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake.
The videos were posted on their respective social media platforms, such as Facebook, YouTube and Instagram. The campaign has been crafted by Grapes Digital.
Speaking on the campaign, Piruz Khambatta, chairman, Rasna, said, âLockdown comes with a new normal, and one new normal everybody is experiencing is the urge to become a cook. It has opened the doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Our soft drinks are always used for making beverages like faloodas, mocktails and milkshakes. Rasna has taken the lead this year to even make it into an additive to make items like cake, cookies, jellies and much more, in addition to our all-time favourite ice lollies.â

Himanshu-arya , Kanak-khathuria , Piruz-khambatta , Instagram , Youtube , Facebook , Love-you , Bharatz-kitchen , Veg-village-food , Simply-swadisht , Grapes-digital , ஹிமான்ஷு-ஆர்யா

Rasna goes beyond drinks with #LoveURasnaRecipes

Rasna goes beyond drinks with #LoveURasnaRecipes
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Mumbai , Maharashtra , India , Himanshu-arya , Kanak-khathuria , Piruz-khambatta , Instagram , Youtube , Facebook , Love-you-rasna , Love-you , Bharatz-kitchen