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Banking on voice marketing, KFC launches "Scream and win" campaign

Published: May 19, 2022

Developed in partnership with Isobar, one can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as he/she can. The louder you cheer, the bigger the offer.

Source: bestmediainfo.com

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