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About other republicans and that helps him cement him to them even though the other coverage is so barrish. >> so mike, the president obviously yesterday tweeting his support of sin clair amongst all the backlash from main stream media outlets. what exactly, mike, are you seeing as the president's sort of thinking behind this, behind supporting sin clair so fervently? >> he see this is suicides this rooting section. loves the fact that the main stream media is squawking about it. that's one of the reasons that' he is convinced that sin clair is doing a great thing. i asked sin clair's ceo if h...

Antidote to generations, they believe of biased news from the other side and as sin clair said yesterday in its statement, they said look, what we're saying is there's a lot of unsubstantiated fake news out there and we're here to keep our eye on it. does that hold water for you? >> another thing that they mentioned in that memo was saying -- mentioning stories like pizza gate which was a bogus conspiracy theory. i don't think anyone in the news media if anchors said we're not going to run unsubstantiated conspiracy theories on tv. i think the problem was when sin clair started saying news org...

All right. welcome back. joining us now from washington, d.c. with a look at axios am mike allen, what is axios' one big thing for the morning? >> the one big thing is why president trump thinks he's winning his war on the media. we have the rise of trump tv, morning joe yesterday had a lot of fun with that viral video of the sin clair anchors mouthing talking points that the white house likes. the president in his own reality, in his own feedback loop is seeing this conservative tv coverage. he's consulting these conservative tv hosts. he listens to them. he phones them, he takes their advice...

To come to the united states decided he wanted to control the country and control what americans believed that would be a pretty good place to start, wouldn't it? >> i think there's nothing wrong with this white house or political campaigns to look to local news and try to reach viewers in that way. it came out after the 2016 election is you had jared kushner suggesting that there was some kind of deal made with sin clair in which they would give more access to sin clair stations and get maybe less tough coverage or less scrutiny and more unfiltered interviews airing on sin clair stations. the...

Said this is designed to get more viewers and whether or not that happens is how i decide whether i do this campaign again. >> all about the ratings. >> let me ask you quickly about something that your colleague at ox i don't say has pointed out that the president has a modern version of call and response with the media. what more can you tell us about that? >> yeah, so this is president trump's instant gratification. he tweets and then he sees it on the ki rons on tv and that is why he's constantly consulting these hosts and as formal advisors, the people that we think of as actual white hous...