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How Virgin Active is choosing to flex its muscles amidst changing consumer needs

From the rise of smaller, boutique gyms with specialised offerings and trainers, to mobile gyms and home workout, big gym brands now need to innovate to remain relevant - at least, that’s according to Jullen Bera, country director, Southeast Asia of Virgin Active.

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Why traditional gym memberships don't work for your employee engagement programme anymore

Why traditional gym memberships don't work for your employee engagement programme anymore
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Singapore , Wellness-in-workplace , Virgin-active , Singapore-fitness-trends-study , Himalayan-salt-room , Virgin-active-singapore , Workplace-survey , Orporate-wellness-plan ,

Virgin Active's $5 million investment transforms clubs into premier wellness havens

Virgin Active's $5 million investment transforms clubs into premier wellness havens
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Fitness Study Shows 8 Out Of 10 Singaporeans Exercise Once A Week: Our Thoughts

One writer who hits the gym and another who hits the couch discuss the findings of Virgin Active's Singapore Fitness Trends Study 2022.

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Fitness study shows 8 out of 10 Singaporeans exercise once a week: Our thoughts

The results of Virgin Active’s recent Singapore Fitness Trends Study 2022 - conducted on 798 respondents in Singapore aged between 18 to 75, who are "at least moderately active/ keen to improve", and/or to whom "nutrition and fitness is at least somewhat of a priority in their life" - showed that more Singaporeans want to improve their fitness, health, and...

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