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mexican. yeahdeexican. yeah, i have an idea. >> where. where's that dude from? menudo. ha ha ha ha ha.not tr he's not trans. he's aan talented singer.rtin >> ricky martin. there we go. god. yeah. all right. kris, congratulations on this book, america's cultural revolution. >> chris rufo. you're not. you're not. you're the spear. yoe the spp of the spear in thit war against crazy woke culturehi . >> what do you think? do you think the companies are starting to learn the lesson? they absolutely.fo >> are i mean, for manyes the decades, companies had everything they needed from and and political right. they had tax cuts, deregulation. ththey spent 2020 pandering to the furthest elements of m, radical left on bl on gender and all these ideologies. and only when these companies feelanie the pain on the other y do they change their behavior. these corporations are amoral. they operate on a system of incentives. so conservatives finally, aftery so many years, proved that we can shift incentivesearoveg.