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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization is a new optimization goal for finding and serving ads to audiences that are most likely to convert. Aggregated Measurement provides conversion metrics for audiences that have opted out of iOS tracking. And, the Events Manager is where advertisers can manage their Twitter Website Tag and associated web-based conversion events. ....

George Nguyen , Visit Optimization , Events Manager , Twitter Website Tag , Site Visit Optimization , Aggregated Measurement , Twitter Ads Manager , App Tracking , Site Visits Optimization , Website Traffic , Website Clicks , Website Tag , Website Tags , Search Engine Land ,