Sitecore Content News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list.

Rethinking Your Content Strategy for Optimum Results The Importance of Upstream Processes Customer experience (CX) is paramount today. According to one study, companies that invest in CX can expect to see a ~70% increase in revenue over 3 years. In today’s digital-first world, every experience requires content — content raises brand awareness, drives online traffic, solves customer’s problems, and much more. But because content is essential to CX, there’s one question every marketer needs to answer: how effective is my content strategy? Understanding the effectiveness of y...