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Wunderman Thompson surprises unsuspecting FIFA gamers in Malaysia via new KITKAT campaign

Published: May 12, 2022

Drawing on the history of KITKAT’s ‘Have a Break. Have a KITKAT.’ tagline, KITKAT has given gamers a break in one of the most competitive game modes of the most popular football game on the planet: FIFA Ultimate Team (FUT) Champions Weekend League.

Source: campaignbriefasia.com

Related Topics:

Noord HollandJoey BoetersSasan SaeidiDaniel BonnerPaul ShearerCavan AngArush KochharSiuling KhooJason WongWunderman ThompsonNik Sluijs Joey BoetersCarlos CamachoWael JabiTunchan KalkanGoh Jamie Su ChinNik SluijsMartijn Van HeesLoren HargreavesWhitney KokThor Su AnnGrant PatersonGlobal Head Of Marketing CommunicationsGlobal Strategic Marketing Communications Lead At KitkatWeekend LeagueGlobal Strategic Marketing