Detailed text transcripts for TV channel - KGO - 20130604:09:56:00
Perfect bra with all those promises, this one smooths you down, this one pushes you up, it's slimming, it's texy, makes you feel like a million bucks. well, ladies, it's all about the right fit. >> finding the right bra is the fashion equivalent of searching for the holy grail. >> reporter: a recent study says that 90 million american women, eight out of ten, are wearing the wrong sized bra. this standard sizing format has been around since the 1930s. >> cross your heart! >> reporter: now after eight years of research and development, jockey international has launched an entirely new measureme...
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