PepsiCo's latest TVCs spice up Lay's, Kurkure, and Doritos' Sizzlin' Hot lineup
The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.
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The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.
The brand’s category head, Aastha Bhasin, talks about the new launches, and Kurkure’s marketing strategy in wooing consumers.
Mumbai: Doritos, a Nacho Chip brand is taking social media by storm with a LinkedIn campaign for their latest offering – Doritos Sizzlin' Hot. The two-minute-long campaign video is a LinkedIn-first ad that has left viewers in splits and has been appreciated by one and all for its creativity, differentiated strategy and clutter breaking visuals. Keeping with its fiery persona
The campaign has garnered an overwhelming response from industry experts, influencers and brand fans across LinkedIn.