Economics graduate Chong Yoong Fu returned to the family business in 2011 after a stint in the corporate world because the family had land and expertise that he could bank on, and he had a deep passion for property development.
Last year, the executive director of Winfar Group, which he founded in 2012, launched his first residential development, Serlesa Villas, in Serdang Heights.
At his family business Tulin Development Sdn Bhd, he had been involved in two commercial projects, Tulin 28, which was completed in October 2012, and Seri Gembira Avenue, which was handed over to purchasers in August 2014.
“These two projects were developed on land my grandparents owned in partnership with a relative, who has been in the construction line for over 30 years,” says Chong. “He was my mentor when I joined the property business at the end of 2011 after I left MMC Corp Bhd. While at MMC Corp, I had been partially involved in the two projects, keeping tabs on their progress.”