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The DePaulia Success of Olivia Rodrigo’s new single proves ‘The TikTok Effect.’ Samantha Albert, Contributing Writer|January 31, 2021 The first stage of quarantine is remembered as the time we all were home on TikTok, attempting a few viral dances and laughing at the platform’s content, helping it to grow even larger than it already had. Whether we knew it or not, we were increasing TikTok’s impact on the music industry. When TikTok was first released in 2016, the most used viral and trending sound categories were typically Billboard hits. Users have always been able to create their own sounds and choose from an array of background audios, though it became known to creators that if the audio they used was already trending or viral, TikTok would push the content out to more viewers, meaning more exposure. ....