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Fireworks are a tradition nearly as old as American independence, with cities and high-end business events across the U.S spending tens of thousands of dollars on their fireworks display for Fourth of July events and other celebrations.
Several places in the Bay Area are offering drone shows instead of fireworks this year for the Fourth of July.
Romance, culture wars and corporate promotions play out above our heads as skywriting and other aerial advertising boom. Social media is the driver.
Pikachu and Charizard turned the Dallas night sky into their very own battle arena during a massive Pokémon drone light show.