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BBCNEWS The Media Show June 4, 2024 07:44:00 - Vimarsana News

BBCNEWS The Media Show June 4, 2024 07:44:00

If you're going to reach new audiences, you need to cover things in a slightly different way. we went back at the end of 2019, we did a process called sky labs where we set up a full week immersion, a way from the day—to—day grind of what we normally do, to work out what our strategy was for the tournament. and we came up with five pillars. one was called cricket for everybody, which was really about how we distribute the tournament and constant links to participation — it's really important that more girls and boys pick up a bat and ball as part of this. the second pillar was about supe...

BBCNEWS The Media Show June 4, 2024 20:44:00 - Vimarsana News

BBCNEWS The Media Show June 4, 2024 20:44:00

I think it's important that if you're going to reach the audiences, you need to cover things in a slightly different way. we went back at the end of 2019, we did a process called sky labs where we set up a full week immersion, a way from the day—to—day grind of what we normally do, to work out what our strategy was for the tournament. and we came up with five pillars. one was called cricket for everybody, which was really about how we distribute the tournament and constant links to participation — it's really important that more girls and boys pick up a bat and ball as part of this. the ...

New heart rhythm technologies receive grant from charity - Vimarsana News

New heart rhythm technologies receive grant from charity

Left, Professor Timothy Betts with the revolutionary heart rhythm technology A PROJECT at a teaching hospital to test how effective smart devices are at detecting heart rhythm problems has received a grant of almost £150,000 from a national research charity. The project, carried out by Oxford University Hospitals NHS Foundation Trust, has received the grant from Heart Research UK to push new technologies with hopes of finding better ways of detecting and treating atrial fibrillation (AF), the most common heart rhythm problem. It causes an irregular and fast heartbeat, which makes the h...