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“In 2024, Realme aims to sell approximately 10 million smartphones (in India), with 7-8 million being 5G-enabled products through our offline channels,” he said, adding that one of the objectives of the company is to increase sales volume by 25% this year.
Realme: The executive also believes that financing schemes would be able to play a pivotal role in boosting accessibility and adoption rates within this said price range.
Realme: Narshimhan will lead the India operations working closely with the company’s headquarters in China, effectively becoming the face of the brand in the world’s second largest market after the departure of co-founder and chief executive Madhav Sheth in June 2023, executives added.
It has introduced offers worth Rs 800 crore on smartphones and AIoT products during the realme Festive Days sale this year
Realme: The company aims to fully localize production of hearables and wearables in India after achieving complete local manufacturing of smartphones and televisions, Li said.