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Been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a lost leader that you're hoping to convert more people to cricket so that therefore they'll be more willing to take on a sky subscription long—term so they can see it? that's a good question. i think the aims for ye...

Interesting process, and i think it's been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a lost leader that you're hoping to convert more people to cricke...

A new format for sport. yeah, and it's been a really interesting process, and i think it's been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a loss leade...

And bbc will all agree is that working closely together has been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a loss leader that you're hoping to convert more people to cricket so that therefore they'll be more willing to take on a sky subscription long—term so they...

Interesting process, and i think it's been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a lost leader that you're hoping to convert more people to cricke...