BBCNEWS The Media Show June 4, 2024 20:42:00
And bbc will all agree is that working closely together has been a really good idea. it's definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. that's so interesting, i wonder, you've obviously paid a lot of money for this — do you see this as almost like a lost leader that you're hoping to convert more people to cricket so that therefore they'll be more willing to take on more sky subscriptions long—term so ...
Source: archive.org